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Event Details
The Be Smart About Art Academy:
Art is your life. Make it your living.
On Monday 19th March (6.45-8.30pm) the Be Smart About Art Academy presents the panel discussion 'The secrets for a successful Artist - Gallery partnership' to showcase the upcoming Academy Programme for Artists that will run from 16th April to 28th May. The Academy Programme for Art Dealers will run from 11th June to 16th July. For information on both click here.
Book now to take advantage of the discounted price (£5 only and it includes refreshments!)
This evening panel discussion is aimed at artists who are currently represented by a gallery or who are collaborating with a gallerist or an art agent as well as at artists who are considering the possibility of collaborating with a gallerist / art agent in the future. Other arts professionals who work in collaboration with artists are also welcome to attend.
Susan Mumford will moderate the event with two London gallerist presenters, Charlie Dutton of Charlie Dutton Gallery and Francesca Fiumano of Fiumano Fine Art. Presenters will each give an overview of the artist-gallerist relationship and Susan will conduct a moderated discussion with the two gallerist guests, followed by an in-depth questions & answers session with the audience.
Workshop insights:
As an artist, do you wonder what you should expect from your gallerist / agent? Are you concerned about having a professional working relationship in which you are treated fairly and according to established art world business practices? Do you wonder what you could do to improve your existing or potential artist-gallerist relationship?
The workshop will:
•Cover highlights of what a visual artist can expect from a gallerist / art dealer;
•Learn select best practices for the artist-gallerist working relationship;
•Address questions about representation exclusivity and studio versus gallery sales;
•Give top tips on what NOT to do (things that may jeopardise the artist-gallerist professional relationship);
•Advise what you SHOULD do (proven to contribute to a good working relationship with your gallerist) and expect;
•And more!
You will come out with an improved understanding of best practices for having a successful, profitable & enjoyable artist-gallerist relationship.
As part of the evening, guests will also be able to find out more about the Be Smart About Art Academy’s Course I for Artists: The Fundamentals and about how to apply for the course.
Remember that places are limited so please book now to reserve your place!
Enrolled students of the Be Smart About Art Academy will be provided a password to book as this workshop is free for current students. (It is still essential to reserve your place.)
Note that refunds are not available after you have placed your booking.
When & Where
Fiumano Fine Art, Gallery
27 Connaught Street
W2 2AY London
United Kingdom
Monday, 19 March 2012 from 18:45 to 20:30 (GMT)
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Hosted By
Be Smart About Art Academy
The Be Smart About Art Academy brings artworld & commercial savvy to the work loved by artists & art dealers.
Starting in 2012, the Academy offers workshops and courses to bring commercial savvy to the work loved by artists, art dealers and artist agents. Following a workshop titled “How to attain gallery representation”, we will offer our first training course for artists, to be followed shortly by a course for art dealers, agents & gallerists. Each course encompasses six half-day workshops – once a week over a six-week period – run by Susan Mumford, along with a selection of specialist guest speakers. Areas to be addressed include: Defining your niche; writing a vision statement; overviewing and implementing marketing strategies (online and offline, exhibitions, fairs, etc); pricing; starting and closing sales; incorporating legal essentials in your business; book-keeping; transporting & insuring art and yourself; and much, much more. The course for artists is aimed at professional artists who are ready to take a step to the next level in your career. Click here to view the course programme.
The first course for artists starts on 16th April 2012.
The first course for art dealers starts on 11th June 2012.
In addition the Be Smart About Art Academy will run other events and the next one is an evening panel discussion on 19th March. Click here for more details.
